Whether or not you have in-house staff or outsource your website projects (design and maintenance), you invest not only money but a lot of energy because they can be time-consuming. Yes! You’re not alone! Many business owners (if not all) today face the same challenge. If you’re waiting to catch up with technology, it’ll be smarter on your part to take immediate action in the right direction. Make your website more social and focus on delivering appropriate value to your customers. Simply consider these ideas.
§ Encourage participation by design — If you sell/buy products or services, make it easier for your customers to do “reviews” and “comments.” A website that provides widgets to blogs and social media forums are real winners because they create a way to allow customers express their opinions through product reviews; say what they want and need, and you have direct control to act quickly over any negative publicity. Good examples of this initiative are Pepsi, Amazon and Best Buy.
§ Invest on a Search Engine Optimization Strategy — As search engine optimization changes and social media becomes a bigger part of marketing, companies who build a social corporate web presence on their own site will be positioned for better rankings, more on-site activity and potentially more leads.
Contrary to popular belief, there are grass-roots ways to see the R.O.I. on your online marketing campaigns. Social media done correctly — and with social responsibility — can substantially payoff as quickly as 3 to 6 months.
Carmen Bracamonte is curious, inquisitive about the world we live in — and leads The Market To Flip initiative where she advocates about social media and marketing responsibility.
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